MATCH

日本初の高校でのゲリラライブを実施し、TV番組やCMに活用。
次年度はミュージックビデオを３種制作しCMや音楽番組、カラオケビデオなどに波及させた。
また、ロケ地である原宿にオリジナルの自販機やビジョンを設置するなど多様な接点を開発。

The campaign sponsored Japan's first pop artist's guerrilla live at high school, which was aired as TV program and TVC.
Next year, produced music video and spread into TVC, music program on TV and KARAOKE.
Special vending machine and large screen were placed in Harajuku,（the place where we filmed music video, and also popular hangout place for high-schoolers.）